Viral Marketing By Rawlings

Get your video clips ready.

Rawlings is encouraging parents and coaches, aunts and uncles, bigbrothers and sisters, to charge the batteries of their video cameras and"catch" the amazing defensive wizardry of children. Parents will submit the videos at . A gold-ribbon panel of experts will select the best 10 plays, which will be posted on the Web site for fans around the world to vote for the best.

Parents can submit videos through July 10. The 10 finalists will beposted Aug. 1, with consumers voting through Sept. 7. The winner will be announced shortly thereafter.
A terrific prize itself, all 10 finalists will have their great plays"called" by sportscaster Chris Berman.

In August, they will begin the voting process. What a great opportunity -- get uploading!