The Next Version of JustBats IS HERE NOW!!!!

Customers, Fans, and Friends - thank you for your feedback. We've listened and incorporated many of your ideas and created a new JustBats buying experience for all your baseball bat and softball bat needs. Please see our site for your exclusive look at the next frontier in bat buying. We are asking for your feedback about how we are doing with the new, beta site, so please take a moment to click the thumb's up or thumb's down badges all over the website or complete the short 8-question survey at the bottom of the page. Justbats

We know you like our bat packs, so we've taken the process one step further. We still have a dedicated page for bat packs, but it now includes filter-based navigation for easier find-ability. Bat packs are also included in search results and bat coach results, so you'll always have them near. We've changed the product detail page so you can see all the bats in a bat pack in their original glory to help make a better informed buying decision.
Justbats product page

Our main product grid has also changed to incorporate our new compare features, and quick view, but it's also there to accentuate our custom product images that we shoot in house using a proprietary method. To compare bats, simply hover over each of the bats you want to compare, and select the compare button from the overlay. There is a limit of four bats to compare. Once you have them in your list to compare, select the compare link. This new method allows customers to highlight similarities which, again, helps customers make a better informed buying decision.
Screen shot 2011 07 05 at 2 44 56 PM

We've completely updated the bat wizard and changed the name to bat coach. The bat coach is not just for beginners either, because we created a new "pro flow" for all the pro players out there. The previous bat coach would ask questions, but if you wanted to change one of your answers, it would require going through the entire set of questions. This was not acceptable, so we changed the questions into a breadcrumb-style display which allows them to be selected. This allows any answer to be changed, and then subsequently, wipes out the remaining answers. Results are returned in a small product grid as questions are asked, so users can refine their datasets accordingly. Even Bat packs can be toggled on or off in the results set.
Bat Reviews

Our previous bat reviews page only allows search by vendor, which was atrocious, so with the new bat reviews page, we've attached the same product filters; bat type, bat size, length to weight, brand, barrel diameter, and material to the product reviews. It's now super-easy to slice and dice your way to product review bliss so you can make a better informed buying decision. We've extended our customer testimonials system to the new site as well. This means, you may still perform a search for our shipping, customer service, low price, product selection, and returns process testimonials from people who ordered from your home state. See how well we ship to Hawaii, or see what our returns process is for people who live in Oregon. It's all there. Check it out. Still needing some help with making an informed buying decision? Chat with one of our experts using the "chat now" button at the top of every page. You may also review and ask product questions from the product page. See what others have said in our product reviews. Vote up or vote down the reviews which make you happy or sad. All of this can be done, right now, on the new It's totally designed to help you make an informed buying decision. The product page has been redesigned so that all the details are on the page when it loads. There is nothing hiding behind a tab or click. There's a zoomable image, alternate image and video strip and a downloadable audio file of how the bat sounds when it strikes a baseball or softball. We've streamlined our related-item formula so you can rest-assured knowing will always recommend quality related products. Once a customer has made a buying decision, we've made the checkout process even easier. After making it to the cart, the shipping options and multiple payment options are available. When choosing to use a credit card, we take the customer to a one-page checkout where the purchase details are captured. It's as simple as it gets.

Bringing Two Warehouses Online

The development team has four career paths that provide Pro Athlete, Inc. with a level of eCommerce capabilities and strengths that are second to none. The paths include database administration, programming, quality assurance, user interface design, and most include experience levels from 1 to 6. Over the past two years, I have been growing each career path on the development team, both in size and definition. With that increase in size and capability, the development team has engineered some amazing things. Let me define what I mean by engineered. I mean implemented or created from the ground-up, which are two different activities but with equal importance. They created the wildly successful 3.0 sites, implemented increased search speed, and integrated with Microsoft Dynamics Navision.

After we built each 3.0 site, we went back and researched where we went wrong and where we went right using our internal debrief process with customer service and operations. Every time we began a new site, our main intention was to simplify the process of buying a bat or glove online, so we focused on what the customers were asking for: better find-ability filters, more product media, better glove/bat coaches, and a simplified ordering process. Our measure for success was conversion rate, but we looked at many detailed metrics so we could fine-tune the overall solution. Homepage
Batwarehouse  Baseball   Softball Bats Of All Varieties  Bat Resources  Bat Catalog  Plus More Homepage
BallGloveWarehouse Baseball   Softball Gloves Of All Varieties  Glove Resources  Glove Catalog  Plus More

Having the success measures defined and our customers' feedback reviewed, the development team made some deliberate design decisions. The entire front page was completely redesigned with the customer in mind. The banners on the front page offer a welcoming consistency that most eCommerce sites have, and we've added a dedicated closeout bat/glove section. Through research, we found that customers came to know as the leader in closeout baseball bats and as the leader in closeout baseball gloves, so we amplified this by adding a dedicated link to the main navigation bar.

Many improvements came with the 3.0 sites, but for and we wanted to go even further. For example, once the customer selects a broad product grouping for bats or gloves from the homepage or hits a landing page from a search engine, a set of detailed filter navigation becomes available. Our glove and bat coach is ready for those that are new to buying bats and gloves and makes it easy for customers through the process of selection. The product detail page is chocked full of customer generated content from questions and answers to detailed customer reviews. If the customer cannot find what they are looking for, we offer an advanced chat system and have our phone number located conveniently at the top of the page. Finally, once the customer adds a bat or glove to their cart, the checkout process can be completed with Google Checkout, PayPal, or the customer may complete the process using our simplified one-page checkout. Checkout
BatWarehouse  Checkout
BallGloveWarehouse Glove Coach
BallGloveWarehouse  Glove Coach

There is a certain tolerance level customers have to website speed issues. We've all heard that if it's slow, they will leave. I know I do. Since we sell a product that hundreds of others sell, and is mapped to a certain price, we certainly need to be aware of how our speed is affecting sales and conversions. The new 3.0 sites were heavy with functionality and that required the development team to compress, cache, and consolidate to meet the demands of our growing user base. One of the largest optimizations was made to search, filtering, and product results. The development team added an in-memory solution that serves up data much faster and results in a better, more enjoyable surfing experience.

Unique to eCommerce, but not to us, is selling out of a product when we don't have it. We do not believe in having virtual shelves filled with air. Pro Athlete, Inc. could not guarantee our shipping dates if we did not stock everything in-house, so when a product size or sku is sold out, we determine that after the sale happens, and update our product page with the newer list of options available. Conversely, when we receive replenished stock for any sku the product page is updated with the new, larger list of options available. This required special programming and testing with the Virtual CFO and our Navision implementation partners. Now that Navision is well-integrated with Pro Athlete, Inc. from a functional and operational standpoint, there are other granules, or third-party programs, we can install to assist with our specific needs going forward.

Overall, we are well-positioned to meet the growing demands of our customers and internal staff., Where the Pros Go!

Introducing, your latest resource for everything baseball bats.  Created and operated by Pro Athlete, which also operates many other successful sporting goods e-Commerce sites, offers the largest collection of baseball bats available anywhere on the Internet. stocks over 1000 different baseball bat models from training bats, coach pitch bats, to the new BBCOR baseball bats. was designed from the ground-up using state-of-the-art technology and developed by a seasoned team of experts that leveraged years of marketing expertise and product catalog data to make sure your experience is the best around.  Why is that important?  Because everything we created on was to make your shopping experience as simple as possible.  We've done that by super-charging our product page with awesome product photography, sound-of-the-bat audio downloads, tons of baseball bat product reviews, and our new question and answers section.  Before you even get to the product page, you should notice all the awesome filters and sorting offered to make the process of slicing and dicing baseball bats for comparison and review.  We now offer barrel diameter, wood type, and shop by material filter types to further the process of narrowing down the tough choice of buying a baseball bat. product page in all it's glory.

Awesome image zoom capability.

Alternative images.

Tired of the sizing charts which have not changed in 30 years and still don't know what you need, check out the one-of-a-kind Baseball Bat Coach on  The coach will ask you some straight-forward questions, allow you to specify price, brand, and size preferences, while educating you along the way until the coach presents a set of bat results hand-picked based on the inputs provided.  Using the coach is a fun and exciting way to buy baseball bats.  

View of products - AKA products grid.

Need to buy baseball bats on the go?  It's never been easier with our new mobile website at  There you'll find all the same filtering and sorting along with the awesome photography and insightful user-generated content.  Checking out and never been easier with our one-page checkout process and multiple payment offerings with any credit card, PayPal, or GoogleCheckout, so please come to for your next baseball bat purchase if you're at your home computer or on your smartphone.  Buying a baseball bat has never been easier.

Mobile Site.