Bringing Two Warehouses Online

The development team has four career paths that provide Pro Athlete, Inc. with a level of eCommerce capabilities and strengths that are second to none. The paths include database administration, programming, quality assurance, user interface design, and most include experience levels from 1 to 6. Over the past two years, I have been growing each career path on the development team, both in size and definition. With that increase in size and capability, the development team has engineered some amazing things. Let me define what I mean by engineered. I mean implemented or created from the ground-up, which are two different activities but with equal importance. They created the wildly successful 3.0 sites, implemented increased search speed, and integrated with Microsoft Dynamics Navision.

After we built each 3.0 site, we went back and researched where we went wrong and where we went right using our internal debrief process with customer service and operations. Every time we began a new site, our main intention was to simplify the process of buying a bat or glove online, so we focused on what the customers were asking for: better find-ability filters, more product media, better glove/bat coaches, and a simplified ordering process. Our measure for success was conversion rate, but we looked at many detailed metrics so we could fine-tune the overall solution. Homepage
Batwarehouse  Baseball   Softball Bats Of All Varieties  Bat Resources  Bat Catalog  Plus More Homepage
BallGloveWarehouse Baseball   Softball Gloves Of All Varieties  Glove Resources  Glove Catalog  Plus More

Having the success measures defined and our customers' feedback reviewed, the development team made some deliberate design decisions. The entire front page was completely redesigned with the customer in mind. The banners on the front page offer a welcoming consistency that most eCommerce sites have, and we've added a dedicated closeout bat/glove section. Through research, we found that customers came to know as the leader in closeout baseball bats and as the leader in closeout baseball gloves, so we amplified this by adding a dedicated link to the main navigation bar.

Many improvements came with the 3.0 sites, but for and we wanted to go even further. For example, once the customer selects a broad product grouping for bats or gloves from the homepage or hits a landing page from a search engine, a set of detailed filter navigation becomes available. Our glove and bat coach is ready for those that are new to buying bats and gloves and makes it easy for customers through the process of selection. The product detail page is chocked full of customer generated content from questions and answers to detailed customer reviews. If the customer cannot find what they are looking for, we offer an advanced chat system and have our phone number located conveniently at the top of the page. Finally, once the customer adds a bat or glove to their cart, the checkout process can be completed with Google Checkout, PayPal, or the customer may complete the process using our simplified one-page checkout. Checkout
BatWarehouse  Checkout
BallGloveWarehouse Glove Coach
BallGloveWarehouse  Glove Coach

There is a certain tolerance level customers have to website speed issues. We've all heard that if it's slow, they will leave. I know I do. Since we sell a product that hundreds of others sell, and is mapped to a certain price, we certainly need to be aware of how our speed is affecting sales and conversions. The new 3.0 sites were heavy with functionality and that required the development team to compress, cache, and consolidate to meet the demands of our growing user base. One of the largest optimizations was made to search, filtering, and product results. The development team added an in-memory solution that serves up data much faster and results in a better, more enjoyable surfing experience.

Unique to eCommerce, but not to us, is selling out of a product when we don't have it. We do not believe in having virtual shelves filled with air. Pro Athlete, Inc. could not guarantee our shipping dates if we did not stock everything in-house, so when a product size or sku is sold out, we determine that after the sale happens, and update our product page with the newer list of options available. Conversely, when we receive replenished stock for any sku the product page is updated with the new, larger list of options available. This required special programming and testing with the Virtual CFO and our Navision implementation partners. Now that Navision is well-integrated with Pro Athlete, Inc. from a functional and operational standpoint, there are other granules, or third-party programs, we can install to assist with our specific needs going forward.

Overall, we are well-positioned to meet the growing demands of our customers and internal staff.

The Ultimate Experience In Buying Baseball Gloves IS NOW LIVE!!!

We've taken the complexity out of buying a baseball glove and softball gloves and worked hard to ensure your experience is the best ever.  Here's what we've done to achieve that.  We listened to you before we redesigned our website and heard what you wanted.  Here's our response. 

Shop by anything.  We've totally simplified the process of navigating through the 1,000+ gloves we have in stock.  We used filters to make this happen.  You may filter by throwing hand, vendor, glove type, size, or price. 

As you are filtering through the gloves, we now have several sorting options:  low price, high price, best selling, and highest rated.  These two features make the experience of discovering gloves fun, fast, and easy.  

We've also considered those huge monitors and screens we know people use to surf the net.  We now allow you to maximize your screen and see tons of gloves.  

The updated the look and feel of the Glove Wizard and changed the name to the Glove Coach.  Expect the new Glove Coach to be even faster than before while guide you to the right glove.

Our product review page is some we are very proud of and we hope the resource makes it easier for you to find gloves.  You can now compare segments of gloves you are interested in based on review. 

In addition, you may also want to use the glove compare tool so you can see everything about the glove while comparing.  Compare page is very flexible, too.   

Returning to the home page now includes the items in your comparison list conveniently on the right hand side.


After you find the baseball gloves or softball gloves you desire, you''ll select the add to cart button, and you'll noticed our updated shopping cart page.  We've moved our world-famous shipping options to the cart page.  It's totally simplified in order to maximize your ordering experience.  In addition, we don't have a login to slow you down or to remember.  We've also added wildly-popular PayPal as a payment option.  Ironically, PayPal was the first payment method used after we turned the new site on.

The Checkout page has been simplified into one step now.  Validation issues are also very simply described easy to read.

If you navigate back to the homepage with items in your cart, you'll noticed we show you everything conveniently on the right-hand side of the page.  Simply click the checkout button there or select the cart at the top-of-the-page to checkout.

We've updated our testimonial page so now you can see how we rank.  We have some unique items on the testimonial page like having the ability to view testimonials by state or by value.  Values include Shipping, Customer Service, Low Prices, Production Selection, and Returns Process.  See how well we ship to idaho.  It's fun.  

The glove resource guide has been expanded and improved to include new videos.  We are expanding our videos as well, so look for this section to grow in the future.

Thanks for supporting and we look forward to your feedback about our redesign in the near future.





A Brand New Way To Buy Baseball Gloves and Softball Gloves on the Internet

Are you ready for the next-level experience of buying a baseball glove or softball glove on the web?  We are ready to deploy our new, updated website for version 3.0 right in time for the holidays, but wanted you to have the first shot at checking it out before it goes live.  We've taken a whole new approach with this baseball website.  

First off, we've removed all categories and are using filters for navigation as you can see on the left side of the image below.

Selecting a thrower hand is simple, just select right hand thrower or left hand thrower in the left-side navigation at the top and the entire site changes to meet your needs.  If you select left-hand thrower, the system will find all left-hand throwers as you filter and when you enter a product page, the left-hand thrower is selected by default.  Filtering to find products goes beyond left and right hand throwers as we have expanded the filters to include web-type, size, price, vendor, and glove type.  Filtering is great for pro buyers, but those that are new to buying gloves, please use our glove coach for assistance.  

Our patent-pending glove coach will ask some basic questions about the player like height, position, web-type, price-preference, and manufacturer-preference while offering guidelines as you make your choice.  This makes the process of selecting a glove as simple as possible.  Even better, when ever the user is presented with a list of gloves, there are always filters to narrow the search.  On top of that, many sort options (latest, bestselling, price, and ave customer review) exist for further product results customization.  

As a sister-site to, will continue to provide all baseball players with a one-of-kind website ultra-dedicated to baseball gloves and softball gloves.

There are so many new features and redesigned / optimized features.  For example, we now have only large image showing on our product detail page.  We've listened to your feedback and understand you want to see more detail.  We are not only going to provide more image detail, but will provide it in a way that is native tot he browser which is more efficient and less dependent on browser components.  We've added our questions and answers feature, so specific questions about every product are organized and listed to assist in the buying decision or if your a pro looking to answer user questions.

Product reviews are upgraded to include ratings now, so the highest rated review is what the user will see first.  We've totally simplified the ordering process by adding our well-known shipping options (same business day shipping until 8:00 PM CST) to the cart itself and we’ve extended the process by adding PayPal as a payment option.  There are now six ways to easily purchase a baseball glove or softball glove; discover, master card, visa, amex, paypal, google checkout.  The check-out process is an incredible one-simple process where shipping, billing and credit details are added.

We are investing in video, so look for multiple videos per product coming soon.  We work closely with the vendors to obtain marketing materials to make available on our product pages.  We’ll also have mobile version of ready for consumption very soon.

We look forward to your comments.